In the modern digital world, video content plays an essential role in people’s lives. Companies are increasingly looking for innovative ways to improve interaction with customers and employees, and one solution is IPTV (Internet Protocol Television). This technology allows streaming through local and Internet networks and is widely used in business to improve service, communication, and the overall image of the company.
Professional TV streaming for businesses
IPTV provides businesses with the ability to stream live or on-demand video content using their established network. This solution can be applied to a variety of projects, such as improving waiting rooms or enhancing internal office communications. IPTV opens up new options for a diverse range of content; from entertainment channels to training videos and corporate messaging.
Improving customer service
It’s especially important for customer-facing businesses to create a comfortable atmosphere in waiting areas. For example, medical clinics, hotels, car dealerships, and banks often have areas where visitors have to spend time waiting. IPTV helps to make this period more pleasant and relaxing. According to research, 60% of customers in waiting areas enjoy watching videos as it helps to not only psychologically shorten the waiting time, but also to increase loyalty to the company.
Office IPTV systems allow for the broadcasting of entertainment content, the latest news, and specialized channels that match the interests of customers. In addition, companies can show commercials about their services, offers, and promotions. All of these help to increase sales and inform customers. For example, car dealerships use IPTV to show video reviews about new car models, stimulating customers’ interest in new purchases.
IPTV benefits for corporate environments
IPTV can be effectively used for internal communications in offices. In large corporations where information needs to be communicated to many employees simultaneously, IPTV helps to provide timely notification of important news, changes in company policy, or new initiatives. Indeed, video content is often more informative and easier to comprehend than text messages, as it is better at holding people’s attention and conveying the information.
Training videos and corporate news help to increase employee engagement in the work process. IPTV can also be used to stream live broadcasts from conferences, seminars, or meetings. This is especially relevant for companies with a distributed structure and who have employees located in different workplaces or working remotely.
Increasing revenue
Video content is a powerful marketing tool that can help a business not only inform, but also sell. IPTV allows businesses to integrate ad units that incentivize customers to purchase additional services or products. Video advertising is highly effective: according to HubSpot research, 54% of consumers prefer to see more video content from brands they find interesting.
Moreover, IPTV can be used to target ads, such as showing advertisements for sports nutrition or equipment in fitness centers, or special service offers in medical clinics. Such advertising is more relevant and has a higher conversion rate than traditional marketing methods.
Examples of IPTV use in different industries
Hotels and restaurants. IPTV plays a significant role in the hospitality industry by creating a favorable experience for guests. Hotels can offer personalized content that can be streamed through smart or traditional TVs with set-top boxes connected to them. This can be done using videos with recommendations for leisure activities in the city, personalized messages, advertisements, or on-demand videos.
Shopping centers. The use of IPTV in shopping centers allows them to broadcast commercials about ongoing promotions and discounts, inform customers about new collections, and events taking place in retail outlets. With the help of TV sets placed in the checkout area, stores can mitigate customers’ negative emotions caused by waiting for their turn and provide them with useful thematic content.
Hospitals and clinics. In healthcare facilities, IPTV can be used to show educational content aimed at helping patients understand diagnosis or treatment. This reduces anxiety and increases trust in medical staff.
Banks. In financial institutions, IPTV helps to inform customers about new services, changes in banking products, and loan terms. Such content can convince customers to make a decision faster.
Advantages of using IPTV
Flexibility and scalability. IPTV makes it easy to tailor content to the company’s needs. With this technology, you can broadcast both entertainment content and specialized videos that are relevant to specific audiences.
Enhancement of brand image. Quality video content can enhance a company’s status among customers and partners, strengthening the brand image.
Increasing awareness. IPTV enables delivery of topical information to customers and employees in real time. This reduces the chances of important news or changes being missed.
Increasing revenues. The ability to embed targeted advertising and show promotions has a direct impact on increasing sales and conversion rates.
Statistics on the video content’s impact
The use of video content by companies is steadily increasing. According to a report by the production company Wyzowl, in 2023, 86% of companies are using video content as part of their marketing strategy, and 93% of marketers say video has helped increase audience engagement and revenue. Moreover, 72% of customers prefer to learn about new products from videos rather than text articles or banner ads.
As video content becomes increasingly popular, IPTV technology is an essential tool for any business looking to retain customer attention, improve service levels, and enhance internal communication.
IPTV is a universally powerful tool that allows businesses to significantly improve the interaction experience with customers and employees. The ability to flexibly manage content, the integration of ad units, and the broadcasting of informational videos help businesses not only attract attention but also increase revenue. Enhancing waiting rooms with IPTV and using professional streaming in offices and service areas is a step towards improving service, increasing customer and employee awareness, and strengthening the company’s position in the market.
